Workout billboard
We don´t simply advertise, we do sports: The Powerade "Workout Billboards". Billboards which are advertising and training machines at the same time.
Result: The Powerade "Workout Billboards" made our target group not only interested, but involved. On only three weekends our billboards engaged thousands of people on the streets and millions with the documentary film online. It became clear: To activate athletes, you need more than regular advertising.
Result: The Powerade "Workout Billboards" made our target group not only interested, but involved. On only three weekends our billboards engaged thousands of people on the streets and millions with the documentary film online. It became clear: To activate athletes, you need more than regular advertising.