Work-Life-Sleep-balance
For decades the "Work-Life-Balance" has been the key to happiness. But sleep plays no role in the "Work-Life-Balance". And that, although 34 million Germans suffer from lack of sleep.
That's why we are working with IKEA to introduce the "Work-Life-Sleep-Balance".
Sleep became in completely Germany again the topic. In a multi-channel campaign. With an Out of home flight on over 600,000 surfaces, documentary, guerilla actions, stencils, ad busting and pranks in all large cities everyone was awakened to the importance of the topic sleep. And after only two months, 67% already knew the term.
Sleep became in completely Germany again the topic. In a multi-channel campaign. With an Out of home flight on over 600,000 surfaces, documentary, guerilla actions, stencils, ad busting and pranks in all large cities everyone was awakened to the importance of the topic sleep. And after only two months, 67% already knew the term.
TVC
Promotion
OOH
