night boost
The target group of Diet Coke, 20-30 year old women, has changed considerably over the last 15 years. Whereas back then women still gawked at the muscular Diet Coke man, today's young women simply go their own way and let nothing stop them. What they do has to be like this, now and not later, without regrets. For Diet Coke it was necessary to find a new role and to communicate: Diet Coke gives young women a boost on their stormy path through life and doesn't stop them with 0 calories. This effect can be experienced in the TV and cinema spot Night Boost, which accompanies a clique of girls through a long wild night.
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