Mini kiosk
It´s the little things in life that make us happy. This was the simple strategy that linked the mini can with our "mini" solution: The mini kiosk. A fully functional, normal looking kiosk with a Coke vending machine - just in mini version. Together with its vendor, the mini kiosk appeared spontaneously around different cities. The mini kiosk sold a series of real miniature products - mini newspapers, mini magazines, mini pastries, … - but first and foremost the 0.15L mini can.
Result: Five major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That's a 278% sales improvement in comparison to normal Coca-Cola vending machines.
Result: Five major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That's a 278% sales improvement in comparison to normal Coca-Cola vending machines.
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