Homesick
This is what home feels like. With this motto, we show that IKEA products can create a feeling of home – even in the most remote corners of the world. In the spot, Smilla is on a summer holiday, somewhere by the beach, far from Sweden. During a video call with her family, she suddenly feels homesick. Luckily, there’s an IKEA nearby – and it helps her find that sense of home again.
Alongside the film, we produced a photoshoot that promoted the featured products both online and offline.
Shooting
