Germany needs more fantasy
Fanta started a promo campaign under the motto "Germany needs more fantasy".
The campaign was looking for creative people to design Fanta labels. The best labels won a prize. The campaign was communicated via measures in retail, Print, Online, PR, Social media, TV and out-of-home media.
The campaign was looking for creative people to design Fanta labels. The best labels won a prize. The campaign was communicated via measures in retail, Print, Online, PR, Social media, TV and out-of-home media.
Print (In two phases)
DOOH
Online
OOH
Berlin
Leipzig
Düsseldorf
München
Social Media